As a testimony to its creators’ international ambitions, the Boonchu concept and brand have been patented in 35 countries.
Boonchu builds its expansion plans on a carefully developed brand strategy. Easily exportable and localizable, Boonchu’s healthy and qualitative alternative to traditional fast food is a positive, future-orientated project that expects to expand over the medium and long term.
From the heart of multicultural Europe, in Luxembourg, at the crossroads between Latin, Anglo-Saxon and Germanic cultures, BOONCHU plans to quickly expand to neighbouring countries. Further-reaching destinations are planned at a later stage.
Boonchu will consider each individual new site carefully, in an approach that is consistent with its values.